Build for speed

Mobile devices and web techonologies

@ottovirta
Head of web experiences
Foodie.fm

About Foodie.fm

Food recommendation service
Web, iPhone, Android, Symbian -clients
100000+ users in Finland
10000+ recipes
15000+ products
800+ stores

Possibilities for Developing mobile

Native
Hybrid
Web

Why HTML is a possibility

Developing is with HTML fast
Easy to maintain multiple platforms
Loads of tools/libraries available
HTML5 brings new app oriented features

Why speed is a good process

makes you focused on the core
keeps things simple
increaces effiencency
leads to better user experience

How?

Taking full advantage HTML(5)
Consious usage of external resources.
Media queries
CSS: Most of the stuff previously done with images like gradients, rounded corners and shadows available.
CSS: 2D/3D Transforms, Transitions and animations
Javascript is moving back to being a programming language instead of being just a tool for doing UI stuff.

What HTML5 about today?

HTML5 is widely supported in desktop browsers and modern smart phones like Android and iOS-devices. There are also a lot of polyfills that can be used to add missing features. However if you need to target any of the older phones you won't be able to take full advantage of the new and shiny features of HTML5...yet.

More than 2.1 billion mobile devices will have HTML5 browsers by 2016, up from just 109 million in 2010, according to a report by ABI Research. (http://gigaom.com/2011/07/22/the-html5-boom-is-coming-fast/)